Production company Another Company commissioned street artist KAWS for this video teaser for Cerveza Dos Equis. The video documents the artist creating the brand identity for the new Dos Equis packaging featuring the iconic KAWS double X. The pairing between artist and brand is almost a perfect match as the double X is a shared element in both the existing brandmark, and well as a key element in most of the artist’s works to date.
To check out an image of the final bottle designs (Lager and Amber, releasing in September 2010), click below.
via Hypebeast
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